Communications
Case studies and field notes from actually doing this, including the findings that went against us. Written here, cross-posted to LinkedIn and Medium, and talked through on the Clean Cooking Podcast.
Field notes
Each of these is a real operating question we had to answer with our own money. They are published in full here and shared to LinkedIn and Medium.
Two pilots, designed to answer the two questions that decide whether a clean cooking business works: will households pay, and will they keep paying. Price governs volume. We raised it and acquisition fell sharply. Cylinder size governs refill. Both findings are now built into the range.
We raised the price 66% and acquisition fell sevenfold. The uncomfortable finding, and what we changed because of it.
A ₦15,000 (US$11) refill is a decision. A ₦7,200 (US$5) refill is a habit. Why cylinder size, not cooker design, determines whether a household stays on gas.
Households in our base spend ₦10,400 to ₦15,167 (US$7 to US$11) a month on charcoal. The offer is to spend the same and get the cooker, the cylinder and the gas.
How we sequenced the Kaduna facility design so the environmental assessment and the geotechnical survey could start in parallel rather than in series.
Each piece publishes here first, then to LinkedIn and Medium with a canonical link back, so the search value stays on gas360.io. US dollar figures are indicative, converted at ₦1,400 to the dollar.
Clean Cooking Podcast
Owned media, not bought reach. The podcast is how a ward hears about clean cooking before a retailer ever knocks, and how the wider sector hears what we are finding.
Emmanuel Uwandu, Founder · Supply is arriving. Customers are not. What actually stands between a Nigerian household and a gas cylinder.
GASpreneur retailers · The competitor in a ward is not another gas company. It is the person who has sold that street charcoal for fifteen years.
Carbon and MRV · The integrity problem is real. What metered fuel delivery proves that a survey cannot.
Episodes publish to YouTube and to the podcast feed.
Connect with us
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